Whether you are a do-it-yourself website owner, or a digital company using a full-fledged SEO tool comes is essential when it comes to SEO (Search Engine Optimization or SEM (Search Engine Marketing).

There are many stats that you need to keep an eye on while doing SEO for your own website for a client. In this article, I will share a few things with which SEO tools can help you.

Understanding Site Performance

So, you want to improve the ranking of a website on search engines. The first thing you need to do is where your website stands. There are many SEO checking tools available online that you can use to understand your site’s performance, but according to me the best ones are Semrush and Serpstat.

Both these sites not only give you a clear understanding of where your site stands, but they also show you all the ways you can increase your website’s search engine ranking.

Keyword Research

The importance of keyword research cannot be stressed enough. Whether you are looking for keywords to use on your website’s content or for PPC campaigns, you need to use a keyword research tool to help you find the right ones.  

Targeting the right keywords does not only increase your contents reach, but it also increases the conversion rate of ad campaigns. There are many free and paid keyword research tools available online. However, in my experience, a paid tool performs better than the free options available online.

See What Your Competition Is Doing

When it comes to SEO and SEM, spying on the competition is not something that is frowned upon. It is something all major websites, and digital marketing agencies do all the time. If you have a competitor that is ranking higher than you on websites, you should see what kind of SEO strategy they are following.

From where are they getting their backlinks, what keywords are they targeting, which platforms do they advertising on, and what kind of ad campaigns are they running. Many of these questions can easily be answered with the use of a good SEO and SEM tool. Free SEO and SEM tools do give you limited information about your competitor but, a paid tool gives you the whole blueprint.

Get Valuable Backlinks

When it comes to ranking on Google, they have over 200 parameters they judge a website on. One of these major parameters is Backlinks.  Google checks the number of valuable backlinks to a webpage and relates this to its authority. The more authority a webpage has the higher it should rank.

By using an SEO tool that gives you access to check which backlinks are more valuable, you increase your chances of acquiring the right backlinks. Some of these SEO tools will also send you notifications of broken backlinks, underperforming backlinks and ask you to change them. This is especially useful when you have more than one webpage to manage.

A few basic tips while creating backlinks?

  1. Only create backlinks with websites that rank higher or the same as you. For example, if the domain authority of your website is 20, then only create backlinks on sites whose domain authority is 20 or above.
  2. Only create backlinks with similar niche webpages. For example, if your website is about dieting, you should not be creating backlinks from online gaming websites.
  3. Always check the spam score of a website before creating a backlink from it, avoid any website whose spam score is more than your site.
  4. Create a mixture of naked and target keyword backlinks. If you have 100% of keyword target backlinks Google identifies this as some sort of Blackhat technique and sometimes penalizes the website.
  5. Create a mixture of do-follow and no-follow backlinks. If you have 100% of do-follow backlinks Google identifies this as some sort of Blackhat technique and sometimes penalizes the website.

Creating Engaging Content

The most important rule to remember is SEO is that content is king. If you want to rank high on search engines you need to create unique engaging content. And to create unique, engaging content you need to do keyword research. You need to see what is your target audience most interested in and create content around that subject.

As mentioned, before you can do this keyword research by using free or paid SEO tools. The free tools give you a start, but if you want to stand ahead of the curve you might need to make use of a paid version of an SEO tool. The good thing is many of these paid tools come with free trial periods, you can make use of these to research keywords for your website’s or blog’s content.

Get Higher Traffic Organically

The backbone of any business is the traffic they get. By optimizing your website, you can increase the organic traffic that you receive. To do this, you need to target the right keywords, create engaging content, and earn valuable backlinks. And as I have mentioned the best and easiest way to do these things is by making use of an SEO tool.

There are several free and paid tools to choose from, just to name a few: 

  1. SemRush
  2. Moz
  3. Ubbersuggest
  4. Serpstat
  5. SmallSEO
  6. Aherfs

Understanding the Traffic, you Get

SEO and SEM tools not only help you increase your traffic, but they also help you understand it. Most of these tools, at least the paid ones give you detailed reports on everything, right from where is your traffic coming from, are you getting more male or female visitors, how long do they stay on your site, and which keywords are they interested in.

By gathering this data, you can prepare ideas for new products or create marketing strategies that would increase your traffic and conversions. 

The Best SEO Tools Out There

With the increase in digital marketing activities, there are a ton of SEO tools available for you to use. There are many free, freemium, and paid options. However, they are two that I think are amazing, SemRush and Serpstat. Both these tools have all the functionalities required to succeed at SEO. Whether you are looking to optimize your website or optimize websites for several different clients, these tools keep you ahead of the curve.

SEMrush
Serpstat

Final Thoughts

Before I let you go, I just wanted to point out a few things. First, SEO or SEM tools can only help your website grow; you still need to do a lot for it to work. These tools show you the path but can’t get you there without you putting in the hard work. If you are not aware of how to navigate this river of optimizing your website for search engines, you can always get in touch with us, and we can do it for you.

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